Who we are
Sharing the value of analogue
Analogue Foundation is a creative collective, founded in 2016 by world-renowned engineer and producer Russell Elevado, the Soundwalk Collective, an advanced contemporary sonic arts platform, and Audio-Technica, a company dedicated to high-quality sound and music experiences. They’ve since been joined by Berlin-based recording engineer Erik Breuer, who built the listening bar and recording studios that make up Analogue Foundation Berlin.
Discover the qualities of analogue sound. Experience, learn and trace pathways of connection across time.
Audio-Technica, a company which began by manufacturing a single phonograph needle, draws on more than 60 years of experience and wisdom in the pursuit of high sound quality to help people discover, learn and enjoy the unique qualities of an analogue music experience. We provide listening stations, sound source production, and collaboration opportunities around the world.
These activities remind us that the value of analogue is based on craftsmanship and supported by an enormous amount of manual labor. This is why analogue is not only a superior form of audio expression, but also a rich stimulus to our five senses. We will continue to convey the value of analogue in the future through a variety of activities.
Logo mark combining traditional Japanese sensibilities
With the sensory theme of analog at the center of the project, the symbol was explored while valuing intuition and giving form to many inspirations. As various design patterns were examined in the process of creating the logo, it was decided that the "feeling for people" inherent in analog and the ancient Japanese spirit of Zen and respect for people resonated with each other.
The symbol of the logo is a fan. The fan has been used in rituals and performing arts in Japan since ancient times as a tool for creating wind. The three fans, which look like inverted vinyl records, symbolize the three founders and also express that Analog Foundation's creative activities will bring new life to the world.
Listening Bar & Studio are open
The beauty of analog is in the experience. We opened Bar Neiro, a listening bar inspired by Japanese jazz cafes, and the adjoining Brewery Studio, a recording studio, in Berlin to capture the essence of this experience. One of our activities is to foster new experiences and connections by providing a place to taste and create music.
We like to hear from you digitally.
The Analog Foundation provides a variety of experiences for people around the world to stimulate their senses through the discovery of analog. If you have any questions about our activities, please contact us.